The Obama campaign is launching a two-minute television ad in Florida and six other swing states, highlighting the president’s plan to restore “economic patriotism.”

The president speaks directly to camera and promotes an economic plan he says will create one million manufacturing jobs, cut oil imports and hire thousands of new teachers.

“If I could sit down with you, in your living room or around the kitchen table, here’s what I’d say,” Obama says at the start of the spot.

The president says Mitt Romney “believes that with even bigger tax cuts for the wealthy, and fewer regulations on Wall Street, all of us will prosper.”

“In other words, he’d double down on the same trickle down policies that led to the crisis in the first place,” Obama says.

 “It’s time for a new economic patriotism, rooted in the belief that growing our economy begins with a strong, thriving middle class,” Obama says at the end of the spot. “Read my plan. Compare it to Gov. Romney’s and decide for yourself.”

The ad comes a day after Romney’s campaign launched its own direct-to-camera appeal promising to improve the economy.

Tags | economic patriotism, Mitt Romney, obama, two-minute ad