Crossroads GPS Launches New $6.5 Million TV Blitz in Florida
July 06, 2012 at 11:26 am
Crossroads GPS, a pro-Republican group set up by former Bush advisor Karl Rove, is going up with a new ad in Florida, portraying President Obama as full of excuses on the struggling economy.
The new ad, “Excuses,” focuses on Friday’s disappointing jobs report that left the unemployment rate unchanged at 8.2 percent
“America’s jobless rate is still too high,” the narrator says in the spot. “Barack Obama’s got lots of excuses for the bad economy … but Obama never blames Washington’s wild spending and skyrocketing debt.”
The 30-second ad is the first spot in a larger $6.5 million buy the group has placed in Florida.
The new ads from the group, which will start airing next week and run through early August, are designed to address the nation’s out-of-control debt, according a release from the group.
Crossroads GPS is no stranger to the Florida airwaves. In June, the group’s ad, “Stop Watch,” aired in Florida for a total buy of $1.7 million. In May, Crossroads GPS went up with two other Florida spots: “Basketball,” which cost the group $2.3 million and “Broken Promises,” which had a total buy of $1.5 million.
The latest spot is also running in Colorado, Iowa, Michigan, North Carolina, New Hampshire, Nevada, Ohio and Virginia.
–Nora McAlvanah
Tags | Barack Obama, Crossroads GPS, Excuses, Karl Rove

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