July 01, 2012 at 6:42 am
Mitt Romney’s campaign has purchased its first ad spots in Florida since he became the presumptive Republican nominee for president, according to CNN.
The campaign will spend $631,685 on the ads scheduled to air in four of the 10 Florida media markets – Fort Myers, Tampa, Orlando, Jacksonville.
The spot features a 2008 clip of then-presidential candidate Hillary Clinton blasting the Obama campaign for “perpetuating falsehoods.” Using the Clinton footage, the Romney campaign accuses the president’s team of using the same dishonest tactics.
The Obama campaign is spending more than $1.3 million from June 21 through Friday in the same media markets, in addition to Miami, West Palm Beach, and Gainesville. That brings the president’s re-election ad buys in Florida to just over $12 million since April, according to CNN.
Until now, the Romney campaign had only bought ads in Colorado, Iowa, North Carolina, New Hampshire, Nevada, Ohio, and Virginia. The expansion into Florida comes after the campaign raised over $4.6 million in the aftermath of Thursday’s Supreme Court decision upholding the majority of the president’s health care law.
Airing the Clinton ad in Florida, where the secretary of state is particularly popular, is smart for Romney’s team. A May poll conducted by Suffolk University found Clinton was viewed favorably by 68 percent of the state’s voters. Her positive score was the highest among all the politicians polled, including former Gov. Jeb Bush, Sen. Marco Rubio and Obama.
Clinton won the state’s 2008 Democratic primary, although the election did not award any delegates. After the DNC striped Florida of its delegates as punishment for moving up its primary, Obama decided to bypass the state’s primary angering many Democrats.