On Wednesday, President Obama’s Florida campaign announced the launch of three new Spanish-language ads promoting voter registration. The ads feature grassroots volunteers from across the Sunshine State who have been spotlighted in previous Spanish-language ads including Elena McCullough, Rodrigo Rios, and Lynnette Acosta.

The release announcing the ads notes that “we are better off as a country when more eligible citizens can access the polls and cast a ballot for the candidate of their choice.”

With Gov. Rick Scott’s non-citizen voting purge setting off a dispute between the state and the Obama administration, the president’s team in Florida and voting advocacy groups are working to ensure turnout among Hispanics is not dampened by the effort.

Organizations that work with immigrants and Puerto Ricans filed a lawsuit Tuesday in a Miami federal court that contend the effort is discriminatory because Latinos represent a majority of names on the list created by state election officials.

Florida flagged 2,700 potential noncitizen voters  for the purge and sent the list to county elections supervisors, some of whom found the data and methodology to be flawed and problematic. The list of potential noncitizen voters – many of whom have turned out to be lawful citizens and voters – disproportionately hit minorities, especially Hispanics.

The Obama campaign Tuesday released another Spanish-language ad in Florida, featuring popular media personality Cristina Saralegui.

Tags | Elena McCullough., Lynnette Acosta, OFA-Florida, purge, rick scott, Rodrigo Rios