As the Supreme Court takes up 2010’s landmark health care law this week, the Obama campaign is continuing their campaign to defend the law among key demographic groups vital to winning re-election.

Last week, the focus was on women, who are key health care consumers and a crucial demographic for the president’s re-election bid.  This week, Obama’s campaign is drawing attention to how specific provisions of the heath care law benefit Hispanics, another group crucial to Obama’s reelection effort—especially in Florida.

Obama for America (OFA) yesterday announced the release of a new report detailing the measures of the Affordable Health Care Act that helped Hispanics, including expansions to Medicaid and increases to preventive care. The campaign also released a Spanish-language health insurance personalization tool, which allows users to identify the specific ways they have been helped by the law.

Last week, Obama’s re-election campaign kicked off a sales pitch on the health-care law aimed at female voters in key swing states. Nearly 200,000 mailers touting the health care law hit women’s mailboxes across Florida, part of a million-piece mailing paid for by the DNC. In addition to the mailings, the Obama campaign launched “Nurses for Obama” and organized a series of grassroots events touting the law’s expansion of preventive women’s care, such as mammograms and cervical cancer screening

The Obama administration, which has struggled to win over the general public on its signature domestic accomplishment, is hoping to show how specific communities stand to lose under Republicans.

 “If Mitt Romney and the extreme, GOP candidates get their way, millions of Hispanics would lose the peace of mind that comes with being able to count on the protections and benefits that the affordable care act has given them,” Gabriela Domenzain, Director of Hispanic Press for OFA, said in a conference call with reporters yesterday.

Florida’s Latino population is the third-largest in the nation, with more than 4.2 million Hispanics residing in the state.

Tags | Affordable Health Care Act, FLORIDA, Gabriela Domenzain, Hispanics